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Marketing : personal selling

Alexander, Wayne

Marketing : personal selling Wayne Alexander - New York McGraw-Hill/Irwin 2003 - iii, 242 p. : ill. ; 28 cm

Content includes : ABC's of relationship selling / Futrell - Mitchell - Singer

ISBN: 9780072810202

Subjects--Topical Terms:
Marketing - courses

Dewey Class. No.: 658.8 ALE

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