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Marketing : marketing management MKTG 470

Bone, Paula Fitzgerald

Marketing : marketing management MKTG 470 Paula Fitzgerald Bone - New York McGraw-Hill/Irwin 2003 - iii, 453 p. ; 28 cm

Content includes: Services marketing / Zeithaml-Bitner. - 3rd ed. The Marketing challenges collection / Lovelock & Weinberg Marketing management : strategies and programs / Guiltinan - Paul. - 5th ed. Internet marketing : building advantage in the networked economy / Mohammed

ISBN: 9780072816709

Subjects--Topical Terms:
Marketing - courses

Dewey Class. No.: 658.8 BON

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