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Marketing : marketing management

Shifter, Don

Marketing : marketing management Don Shifter - New York McGraw-Hill/Irwin 2006 - iii, 113 p. : ill. ; 28 cm

Content includes : Crafting and executing strategy, concepts and cases / Thompson (14th ed.)

ISBN: 9780256396768

Subjects--Topical Terms:
Marketing - courses

Dewey Class. No.: 658.8 SHI

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