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Marketing : consumer behavior and marketing strategy

Marketing : consumer behavior and marketing strategy Peter-Olson - 6th ed - New York McGraw-Hill/Irwin 2003 - iii, 553 p. : ill. ; 28 cm

Content includes : Consumer behavior and marketing strategy / Peter-Olson (6th ed.)

ISBN: 9780256952964

Subjects--Topical Terms:
Marketing - courses

Dewey Class. No.: 658.8 PET

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