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Marketing : a complete guide

McDonald, Malcolm

Marketing : a complete guide Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox - Basingstoke, Hampshire Palgrave Macmillan 2003 - xxv, 556 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780333994375

ISSN: 2003051511

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 MCD

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