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Market-driven thinking : achieving contextual intelligence

Woodside, Arch G

Market-driven thinking : achieving contextual intelligence Arch G. Woodside - London ; New York Butterworth-Heinemann 2005 - xx, 303 p. : ill. ; 24 cm

Includes bibliographical references (p. 279-291) and index

ISBN: 9780750679015

ISSN: 2004028555

Subjects--Topical Terms:
Consumer behavior - Psychological aspects
Marketing - Decision making
Marketing - Psychological aspects

Dewey Class. No.: 658.8342 WOO

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