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Positioning : the battle for your mind

Ries, Al

Positioning : the battle for your mind Al Ries, Jack Trout - New York McGraw-Hill 2001 - x, 213 p. ; 21 cm

ISBN: 9780071373586

ISSN: 2007298065

Subjects--Topical Terms:
Positioning (Advertising)

Dewey Class. No.: 659.1 RIE

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Positioning : the battle for your mind

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