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Market research in practice : an introduction to gaining greater market insight

Hague, Paul N

Market research in practice : an introduction to gaining greater market insight Paul Hague, Matthew Harrison, Julia Cupman and Oliver Truman - 3rd edition - London Kogan Page 2016 - xviii, 382 pages : illustrations ; 25 cm

Includes bibliographical references (pages 360-377) and index

ISBN: 9780749475857

ISSN: 2016932638

Subjects--Topical Terms:
Marketing research
Marketing research - Methodology
Marketting
Marketting, business
Social sciences - Research - Methodology

Dewey Class. No.: 658.83 HAG

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Market research in practice : an introduction to gaining greater market insight

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