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Market research handbook

Hamersveld, Mario van

Market research handbook Mario van Hamersveld, Cees de Bont - 5th ed - Hoboken, NJ Wiley Publishing 2007 - xxvi, 627 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780470517680

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 HAM

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Market research handbook

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