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Market research : a guide to planning, methodology & evaluation

Hague, Paul N

Market research : a guide to planning, methodology & evaluation Paul Hague - 3rd ed - London Kogan Page 2002 - x, 278 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references (p. 253-266) and index

ISBN: 9780749437305

ISSN: 2004301575

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 HAG

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Market research : a guide to planning, methodology & evaluation

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