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Market oriented product innovation : a key to survival in the third millennium

Holt, Knut

Market oriented product innovation : a key to survival in the third millennium by Knut Holt - Dordrecht ; Boston Kluwer Academic Publishers 2002 - xi, 410 p. : ill. ; 25 cm

Includes bibliographical references (p. 360-376) and index

ISBN: 9781402071386

ISSN: 2002030033

Subjects--Topical Terms:
New products - Marketing
Product management

Dewey Class. No.: 658.5 HOL

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Market oriented product innovation : a key to survival in the third millennium

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