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Market intelligence : how and why organizations use market research

Callingham, Martin

Market intelligence : how and why organizations use market research Martin Callingham - 1st Indian ed - London Kogan Page 2010 - viii, 223 p

Includes bibliographical references and index

ISBN: 9788175545441

Subjects--Topical Terms:
Market research
Production

Dewey Class. No.: 338.47 CAL

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