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Market entry in Japan : theory and management in a turbulent era

Haak, Ulrike Maria

Market entry in Japan : theory and management in a turbulent era Ulrike Maria Haak and René Haak - Basingstoke, Hampshire Palgrave Macmillan 2008 - x, 165 p. ; 23 cm

Includes bibliographical references (p. 131-155) and index

ISBN: 9781403998606

ISSN: 2008035151

Subjects--Topical Terms:
Corporations, Foreign - Japan
Export marketing - Japan
Marketing - Japan

Dewey Class. No.: 658.840952 HAA

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Market entry in Japan : theory and management in a turbulent era

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