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Market driven organization : understanding, attracting, and keeping valuable customers

Day, George S

Market driven organization : understanding, attracting, and keeping valuable customers George S. Day - New York Free Press 1999 - xii, 285 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9781416584612

ISSN: 99016155

Subjects--Topical Terms:
Consumer satisfaction
Customer relations
Marketing - Management
Sales management

Dewey Class. No.: 658.8 DAY

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Market driven organization : understanding, attracting, and keeping valuable customers

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