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Strategic marketing management

Dolan, Robert J

Strategic marketing management readings selected by Robert J. Dolan - Boston, MA Harvard Business School 1991 - xvi, 656 p. : ill. ; 25 cm

Includes bibliographical references and index

ISBN: 9780875843100

ISSN: 91031903

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.802 DOL

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