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Strategic marketing : planning and control

Drummond, Graeme

Strategic marketing : planning and control Graeme Drummond, John Ensor - 2nd ed - Oxford ; Boston Butterworth-Heinemann 2001 - xiv, 304 p. : ill. ; 25 cm

Published in association with The Chartered Institute of Marketing

ISBN: 9780750652360

ISSN: 2001277038

Subjects--Topical Terms:
Marketing - Decision making
Marketing - Management
Marketing - Planning

Dewey Class. No.: 658.84 DRU

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