APA
Cravens D. W., Piercy N. F., . (2009). Strategic marketing. New Delhi: Tata McGraw-Hill.
Chicago
Cravens David W, Piercy Nigel F, . 2009. Strategic marketing. New Delhi: Tata McGraw-Hill.
Harvard
Cravens D. W., Piercy N. F., . (2009). Strategic marketing. New Delhi: Tata McGraw-Hill.
MLA
Cravens David W, Piercy Nigel F, . Strategic marketing. New Delhi: Tata McGraw-Hill. 2009.