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Strategic advertising management

Percy, Larry

Strategic advertising management Larry Percy, John R. Rossiter, Richard Elliott - Oxford Oxford University Press 2001 - xxi, 288 p., 12 p. of plates : ill. (some col.) ; 25 cm

Includes bibliographical references and index

ISBN: 9780198782322

ISSN: 2001273433

Subjects--Topical Terms:
Advertising - Management
Communication in marketing
Sales promotion
Strategic planning

Dewey Class. No.: 659.1 PER

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