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Sports marketing : a strategic perspective

Shank, Matthew D

Sports marketing : a strategic perspective Matthew D. Shank - 3rd ed - Upper Saddle River, NJ Pearson/Prentice Hall 2005 - xxiv, 500 p. : ill. ; 26 cm

Includes bibliographical references and index

ISBN: 131440772

ISSN: 2004044696

Subjects--Topical Terms:
Sports - Economic aspects - United States
Sports - United States - Marketing

Dewey Class. No.: 796.0698 SHA

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