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Services marketing : people, technology, strategy

Lovelock, Christopher

Services marketing : people, technology, strategy Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee - 7th ed - Upper Saddle River, NJ Prentice Hall 2013 - xxi, 683 p. : ill. ; 29 cm

Includes bibliographical references and indexes

ISBN: 9788131759394

Subjects--Topical Terms:
Customer services - Marketing
Marketing - Management
Professions - Marketing
Service industries - Marketing

Dewey Class. No.: 658.8 LOV

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