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Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A

Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 5th ed - Boston ; New Delhi McGraw-Hill Irwin 2009 - xxviii, 708 p. : ill., map ; 26 cm

Includes bibliographical references and index

ISBN: 9780073380933

ISSN: 2008003660

Subjects--Topical Terms:
Customer services
Marketing
Service industries - Marketing

Dewey Class. No.: 658.8 ZEI

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