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Sales promotion : how to create, implement & integrate campaigns that really work

Mullin, Roddy

Sales promotion : how to create, implement & integrate campaigns that really work Roddy Mullin and Julian Cummins - 4th ed - London Kogan Page 2008 - xx, 300 p. : ill. ; 24 cm

Includes bibliographical references (p. 292) and index

ISBN: 9780749454746

ISSN: 2007042310

Subjects--Topical Terms:
Marketing
Sales promotion

Dewey Class. No.: 658.82 MUL

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Sales promotion : how to create, implement & integrate campaigns that really work

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