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Sales promotion : how to create, implement & integrate campaigns that really work

Mullin, Roddy

Sales promotion : how to create, implement & integrate campaigns that really work Roddy Mullin - 5th ed - London Kogan Page Limited 2010 - xviii, 262 p. : ill. ; 24 cm

Includes index

ISBN: 9780749457044

ISSN: 2009043351

Subjects--Topical Terms:
Marketing
Sales promotion

Dewey Class. No.: 658.82 MUL

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Sales promotion : how to create, implement & integrate campaigns that really work

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