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Mass customization : the new frontier in business competition

Pine, Joseph

Mass customization : the new frontier in business competition B. Joseph Pine ; foreword by Stan Davis - Boston, MA Harvard Business School 1999 - 368 p. ; 24 cm

Originally published: U.S.: HBS, 1992

ISBN: 9780875849461

Subjects--Topical Terms:
Manufactures--Technological innovations--Management
Service industries--Technological innovations--Management

Dewey Class. No.: 658.575 PIN

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