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Marketing research : an international approach

Schmidt, Marcus

Marketing research : an international approach Marcus J. Schmidt, Svend Hollensen - Upper Saddle River, NJ Prentice Hall/Financial Times 2006 - xiv, 613 p. : ill. ; 25 cm

Includes bibliographical references and index

ISBN: 9780273646358

ISSN: 2005058927

Subjects--Topical Terms:
Export marketing - Research - Methodology
Marketing research - Methodology

Dewey Class. No.: 658.83 SCH

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