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Marketing of high-technology products and innovations

Mohr, Jakki J

Marketing of high-technology products and innovations Jakki Mohr, Sanjit Sengupta and Stanley Slater - 2nd ed - Upper Saddle River, NJ Pearson Education c2005 - 470 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9788131700556

Subjects--Topical Terms:
High technology industries - Marketing

Dewey Class. No.: 620.00688 MOH

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