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Marketing management

Kotler, Philip

Marketing management Philip Kotler, Kevin Lane Keller - 13th ed - Upper Saddle River, NJ Pearson Prentice Hall c2009 - xxxix, 662 p. : col. ill. ; 29 cm

Includes bibliographical references and index

ISBN: 9780136009986

ISSN: 2008000337

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.8 kot

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