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Marketing management

Czinkota, Michael R

Marketing management Michael R. Czinkota, Masaaki Kotabe - 2nd ed - Australia Cengage 1998 - xxv, 598 p. : col. ill. ; 28 cm

Includes bibliographical references and indexes

ISBN: 9788131501177

ISSN: 26225

Subjects--Topical Terms:
Marketing - Management
Marketing - Management - Case studies

Dewey Class. No.: 658.8 CZI

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