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Basic marketing research : using Microsoft Excel data analysis

Burns, Alvin C

Basic marketing research : using Microsoft Excel data analysis Alvin C. Burns, Ronald F. Bush - 2nd ed - Upper Saddle River, NJ Pearson Prentice Hall c2008 - xxix, 4-510 p. : col. ill., col. maps ; 26 cm

Includes bibliographical references (p. 489-498) and indexes

ISBN: 9780132059589

ISSN: 2007039014

Subjects--Topical Terms:
Marketing research
Microsoft Excel (Computer file)

Dewey Class. No.: 658.830285554 BUR

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