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Basic marketing management

Dalrymple, Douglas J

Basic marketing management Douglas J. Dalrymple, Leonard J. Parsons - 2nd ed - Hoboken, NJ John Wiley & Sons 2000 - xiii, 341 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 9780471353928

ISSN: 268043

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.8 DAL

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