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Arts marketing

Arts marketing [edited by] Finola Kerrigan, Peter Fraser, Mustafa Özbilgin - Amsterdam ; Boston Elsevier Butterworth-Heinemann 2004 - x, 223 str. : ilustr. ; 25 cm

Includes bibliographical references and index

ISBN: 9780750659680

Subjects--Topical Terms:
Art.
Arts -- Marketing.
Marketing.
Popular culture.
Popularna kultura.
Trženje.

Dewey Class. No.: 700.688 KER

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