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Place branding : glocal, virtual and physical identities, constructed, imagined and experienced

Govers, Robert

Place branding : glocal, virtual and physical identities, constructed, imagined and experienced Robert Govers and Frank Go - Basingstoke, Hampshire Palgrave Macmillan 2009 - xiv, 324 p. : ill., maps ; 25 cm

Includes bibliographical references and indexes

ISBN: 9780230230736

ISSN: 2010293635

Subjects--Topical Terms:
Markenartikel
Place marketing
Place marketing - United Arab Emirates - Dubai - Case studies
Standortmarketing
Tourism - Marketing
Tourism - United Arab Emirates - Dubai - Case studies

Dewey Class. No.: 338.47910688 GOV

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