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Analyzing media messages : using quantitative content analysis in research

Riffe, Daniel

Analyzing media messages : using quantitative content analysis in research Daniel Riffe, Stephen Lacy, Frederick G. Fico - 2nd ed - Mahwah, NJ Lawrence Erlbaum 2005 - x, 242 p. : ill. ; 24 cm

Includes bibliographical references (p. 219-232) and indexes

ISBN: 9780805852974

ISSN: 2004060652

Subjects--Topical Terms:
Content analysis (Communication)
Mass media - Research - Methodology
Mass media - Statistical methods

Dewey Class. No.: 302.23014 RIF

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