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An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium

Ingram, Andrew

An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium Andrew Ingram and Mark Barber - Hoboken, N.J Wiley 2005 - xvi, 216 p. : ill. ; 23 cm

Includes bibliographical references and index

ISBN: 9780470012925

ISSN: 2005005166

Subjects--Topical Terms:
Capital (Radio Station : London, England) - History
LBC (Radio Station : London, England) - History
Radio advertising - Great Britain
Radio broadcasting - Great Britain

Dewey Class. No.: 659.14209421 ING

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An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium

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