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America in JeruSALEm : globalization, national identity, and Israeli advertising

Firsṭ, ʻAnat

America in JeruSALEm : globalization, national identity, and Israeli advertising Anat First and Eli Avraham - Lanham Lexington Books 2009 - xvii, 138 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780739133255

ISSN: 2009032403

Subjects--Topical Terms:
Advertising - Social aspects - Israel
Americanization
Israel - Civilization - American influences
National characteristics, Israeli
Popular culture and globalization - Israel

Dewey Class. No.: 956.94 FIR

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America in JeruSALEm : globalization, national identity, and Israeli advertising

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