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Ambush marketing : game within a game

Scaria, Arul George

Ambush marketing : game within a game Arul George Scaria - Oxford Oxford University Press 2008 - xvii, 217 p. ; 24 cm

Includes bibliographical references (p. [203]-210) and index

ISBN: 9780195693072

Subjects--Topical Terms:
Corporate sponsorship
Marketing - Managment

Dewey Class. No.: 658.802 SCA

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Ambush marketing : game within a game

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