Always on : advertising, marketing and media in an era of consumer control

Vollmer, Christopher

Always on : advertising, marketing and media in an era of consumer control Christopher Vollmer with Geoffrey Precourt - New York McGraw Hill c2008 - 215 p. : ill. ; 21 cm

Includes bibliographical references and index

9780071508285

2010282182


Consumer behavior
Internet marketing
Marketing

658.800285 VOL

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