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All marketers are liars : the power of telling authentic stories in a low-trust world

Godin, Seth

All marketers are liars : the power of telling authentic stories in a low-trust world Seth Godin - New York Portfolio 2009 - xviii, 220 p. : ill. ; 19 cm

Includes bibliographical reference and index

ISBN: 9781591843030

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 GOD

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All marketers are liars : the power of telling authentic stories in a low-trust world

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