Normal view MARC view ISBD view

Aesthetics in marketing

Baisya, Rajat K

Aesthetics in marketing Rajat K. Baisya, G.Ganesh Das - New Delhi ; Thousand Oaks, Calif Response Books 2008 - 313 p. : ill. ; 26 cm

Includes bibliographical references and index

ISBN: 9780761935957

ISSN: 2007047145

Subjects--Topical Terms:
Aesthetics
Consumers' preferences
Market segmentation
New products

Dewey Class. No.: 658.8001 BAI

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Aesthetics in marketing

Find us on the map