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Advertising media planning: a brand management approach

Kelley, Larry D

Advertising media planning: a brand management approach Larry D. Kelly and Donald W. Jugenheimer - Indian reprint - New Delhi PHI Learning 2004 - vii, 144 p. : ill. ; 23 cm

Includes index

ISBN: 9788120325296

Subjects--Topical Terms:
Advertising media planning
Brand name products
Marketing

Dewey Class. No.: 659.111 KEL

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