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Advertising management with integrated brand Promotion

O'guinn, Thomas

Advertising management with integrated brand Promotion Thomas O'guinn-university Of Illinois, Chris Allen-university Of Cincinnati, Richard J. Semenik-professor Of Marketing And Dean College Of Business Montana State University, Thomas O'guinn, Chris Allen, Richard J. Semenik - Australia Cengage Learning 2009 - 648 p. : ill. ; 24 cm

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ISBN: 9788131509128

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 659.112 OGU

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Advertising management with integrated brand Promotion

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