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Advertising basics! : a resource guide for beginners

Vilanilam, John V

Advertising basics! : a resource guide for beginners J. V. Vilanilam, A. K. Varghese - New Delhi Response Books 2004 - xi, 200 p. : ill. ; 24 cm

Includes bibliographical references (p. [159]-160) and index

ISBN: 9780761998105

ISSN: 2003018358

Subjects--Topical Terms:
Advertising
Advertising agencies

Dewey Class. No.: 659.1 VIL

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