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Advertising and the mind of the consumer : what works, what doesn't, and why

Sutherland, Max

Advertising and the mind of the consumer : what works, what doesn't, and why Max Sutherland - Revised 3rd international ed - Crows Nest, N.S.W Allen & Unwin 2010 - xii, 366 p. : ill. ; 23 cm

Includes bibliographical references (p. 338-356) and index

ISBN: 9781741755992

Subjects--Topical Terms:
Advertising - Psychological aspects
Consumer behavior

Dewey Class. No.: 659.1019 SUT

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Advertising and the mind of the consumer : what works, what doesn't, and why

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