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Advertising and promotions : an IMC perspective

Shah, Kruti

Advertising and promotions : an IMC perspective Kruti Shah, Alan D'Souza - 2nd reprint - New Delhi Tata McGraw Hill Education 2010 - xxx, 987 p. : ill. (some col.) ; 24 cm

Includes bibliographical references and index

ISBN: 9780070080317

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 SHA

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