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Advertising and promotion : an IMC approach

Shimp, Terence A

Advertising and promotion : an IMC approach Terence A. Shimp - Indian ed - Mason, OH South-Western / Cengage Learning c2007 - 650 p. : ill. ; 25 cm

Includes bibliographical references and index

ISBN: 9788131503881

Subjects--Topical Terms:
Advertising
Communication in marketing
Direct marketing
Sales promotion

Dewey Class. No.: 659.1 SHI

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