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Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative

Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative edited by Peeter Verlegh, Hilde Voorveld, Martin Eisend - 1st ed - Wiesbaden Springer Fachmedien Wiesbaden 2016 - xii, 406 p. : ill

ISBN: 9783658105570

Subjects--Topical Terms:
Business - Marketing.

Dewey Class. No.: 659.1 VER

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Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative

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