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Advanced theory and practice in sport marketing
Schwarz, Eric C
Advanced theory and practice in sport marketing Eric C. Schwarz and Jason D. Hunter - Oxford Butterworth-Heinemann 2008 - xxvi, 443 p. : ill. ; 26 cm
Introduction to sport marketing -- Managing the sport marketing mix -- Sport marketing research -- Sport marketing information systems -- Sport consumer behavior -- Sport product management -- Sales management in sport -- Purchasing and supply chain management in sport --Communication management in sport -- Sport advertising -- Sport sponsorship -- Sport retail management -- Sport E-business and e-commerce -- International and global marketing in sport -- Enterprise sport marketing management
9780750684910
Sports--Marketing
796.0698 SCH
Advanced theory and practice in sport marketing Eric C. Schwarz and Jason D. Hunter - Oxford Butterworth-Heinemann 2008 - xxvi, 443 p. : ill. ; 26 cm
Introduction to sport marketing -- Managing the sport marketing mix -- Sport marketing research -- Sport marketing information systems -- Sport consumer behavior -- Sport product management -- Sales management in sport -- Purchasing and supply chain management in sport --Communication management in sport -- Sport advertising -- Sport sponsorship -- Sport retail management -- Sport E-business and e-commerce -- International and global marketing in sport -- Enterprise sport marketing management
9780750684910
Sports--Marketing
796.0698 SCH