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Accidental branding : how ordinary people build extraordinary brands

Vinjamuri, David

Accidental branding : how ordinary people build extraordinary brands David Vinjamuri - Hoboken, NJ John Wiley & Sons, Inc 2008 - xii, 212 p. ; 24 cm

Includes bibliographical references and index

ISBN: 9780470165065

Subjects--Topical Terms:
Branding (Marketing) - United States - Case studies
Businesspeople - United States - Biography
Entrepreneurship - United States - Case studies
Serendipity - United States - Case studies

Dewey Class. No.: 658.827 VIN

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Accidental branding : how ordinary people build extraordinary brands

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