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Accelerating customer relationships : using CRM and relationship technologies

Swift, Ronald S

Accelerating customer relationships : using CRM and relationship technologies Ronald S. Swift - Upper Saddle River, NJ Prentice Hall PTR c2000 - xxi, 480 p. : ill. ; 25 cm

Includes bibliographical references (p. [432]-456) and index

ISBN: 9780130889843

Subjects--Topical Terms:
Customer relations

Dewey Class. No.: 658.812 SWI

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