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A reader in marketing communications

A reader in marketing communications edited by Philip J. Kitchen ... [et al.] - London ; New York Routledge 2005 - xviii, 273 p. : ill. ; 26 cm

Includes bibliographical references

ISBN: 9780415356480

ISSN: 2005002957

Subjects--Topical Terms:
Advertising
Communication in marketing
Marketing

Dewey Class. No.: 658.802 KIT

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